Where Making Money and Making a Difference Come Together

I think we all agree, we never learned how to market  in our clinical training.  But we need to know how to do some marketing to build our practices.  It feels uncomfortable, confusing. We don't want to be seen as "selling," or too pushy. We don't want to pitch any promise of a specific outcome [...]

I don't go to day spas on a regular basis, but the few times that I have treated myself to some personal pampering, I have almost enjoyed the atmosphere more than the actual treatments.  The soft lighting, quiet music, aroma therapy, soft bathrobe. Ahhh… I think I would pay just to sit in there for [...]

Folks, I hate to be the bearer of bad news, but someone has to say what I am outlining below.  We really can't keep going on the way we have been over the last 10 years. It is getting harder and harder to make a good living as a psychothearpist in private practice.  According to [...]

If you are considering starting a mental health private practice, there are 6 specific decisions you must take before you see your first client.  You should address each of these in order. 1.  Are you ready to be in private practice?  Starting your own practice means you are in business for yourself. Make sure you are [...]

Asking for help is hard. There is still stigma associated with asking for and receiving mental health care.  Sure, people are more open about it, but for those who suffer from long-standing, chronic mental illness the stigma is there. Our clients allow us to make a living. They trust us implicitly with their hidden selves, [...]

I love offering free teleclasses! I do this all the time for my private practice clients and now want to offer one to you, my BizSavvy readers! A teleclass takes place on a "bridge line" where many people can call in and listen to someone present information. Think of it as a class on the [...]

We all know some mental health professionals who seem to thrive.  Their practices are full, they have wait lists, they speak to community groups, get referrals from doctors, lawyers, other professionals. But we also know others who seem to struggle, muddle along and can't seem to figure out how to fill their practice. What are [...]

Want more information on how to grow your practice and become more Biz Savvy?  I have lots to share and can’t post it ALL on my blog!  Join the Biz Savvy Therapist Mailing List, and stay informed of all upcoming events (live workshops, teleseminars, online programs) and receive my online newsletter full of tips on how [...]

Curious about internet marketing?   Below are 4 tips on the ins/out, whys and why bothers of internet marketing. 1. Internet marketing is here for good.  All major industries use it: for profit, non-profit, large, small and everything in between.  Any marketing campaign, no matter how small must include an internet component. 2. Your current, past and [...]

Like many of you reading this I went to graduate school  and became a psychologist to help people manage and improve their daily lives.  I will be the first to admit that I was not a business-minded person and hoped that a career in mental health would allow me to avoid any and all business-related [...]