Where Making Money and Making a Difference Come Together

If you have read this blog for any amount of time you know I am a HUGE fan of social media.  I love all things blog, Facebook, and especially Twitter.  I truly believe social media a cultural shift in how we communicate, connect and form relationships. It will change the way we practice, shift the [...]

I've been asked a few times about what to name a private practice.  I hope this video helps a bit. It isn't complicated, but you need to keep a few legal things in mind. I am not a lawyer, so for the real scoop, please seek qualified legal counsel. Let me know your thoughts in [...]

Think online marketing isn't for you or your practice? Think again! Here is my "real life" story… On my private practice webiste I offer a Free Report (just like I do here). Once people download it they give me permission to send them my bi-weekly ezine. Now, I have not sent this ezine in months. [...]

I see a lot of programs to help people develop "successful" businesses. But what exactly is "success?" My guess is MY definition of it is different than yours. Success can mean money, freedom, flexible schedules, well funded retirement accounts, a vacation home, health, doing more for others or a community. What does success mean to [...]

Is it me, or is there a glaring absence of commentary from doctors, mental health professionals, chiropractors, dentists and other health care professionals on the emerging health care reform? I hear a lot from politicians, policy wonks, economists, insurance companies, big pharma. I don't hear much at all from providers. Why? Why are we so [...]

Lots of people hit this blog through Google searches on "start a private practice."  Not so many hit the site with "market a private practice," "build private preactice, or "more clients for private practice."  Why is that? We all like new, shiny objects, new projects, or great ideas.  Any one with a few bucks can [...]

Social  media matters to those of us in private practice and I'm going to tell you why. People communicate, form relationships, seek and find information there. I have "friends" all over the world on Facebook, Twitter, and my blog. They are real people, they have real problems. They seek support, help, ideas, inspiration. Thalia from [...]

Are you waiting to start marketing your practice until you know exactly what to do, what to say and where to say it? Don't wait.  The best thing you can do is get your toe into the water and try some marketing to see what works and what doesn't. Here are 10 things you can [...]

  What is your passion?  What do you love to talk about, think about, and do more than anything else? What is your purpose?  Why are you here?  Why do you choose the work that you do? Are you happy? If you could start all over again would you chose the same career path? Are [...]

I'm coining a new term for BizSavvy Therapist Marketing. I'm calling it "Ethical Service Marketing." The truth is, not all marketing is created equal. You know this from the experience of feeling slimed when somebody tries to sell or convince you to buy something you really don't want, or when you have been led to [...]