Where Making Money and Making a Difference Come Together

I see some mental health care professionals starting to market and that brings me joy! However, there are a few rules we must follow to be effective, ethical marketers. And some of those rules are being broken (unintentionally, I am sure). Here are my Top 3 Rules for Effective Marketing (and these work for any [...]

Chris Brogan just gets people AND business and that is why I enjoy reading his blog and newsletters so darn much. Here is a link to his newsletter today: click here. If you want to build anything innovative, new, helpful, supportive or otherwise good for others (and make money doing that thing) I strongly suggest [...]

I hear the excitement in your voice when we talk about innovation and building a practice and making a career for yourself free of outside demands.  And then many of you say, “But I don’t have time to….” identify a specialty build a website/blog prepare a workshop to present to my community write articles network [...]

You  may have noticed a new design to the blog. Unfortunately if isn’t exactly what I was expecting. I think miscommunication between parties played a role, but that is not the point here. The truth is, when you try something new, sometimes you don’t get the desired outcome the first time. And you need to [...]

I want to applaud all of you who are reading this blog, taking the words to heart and trying to get out there and make a difference in your practice and your life. But I hear you, all this information can be overwhelming and make you feel unfocused with no sense of where to begin. [...]

Rich Text Area. I want to make something perfectly clear. Starting, growing, marketing, and making money as a small business person is not hard, complicated, or rocket science. In fact, the fundamentals are easy: 1. Do good work that is effective and helpful. 2. Identify what you are marketing (specific service for a specific person [...]

Rich Text Area. I just returned from the Massachusetts Psychological Assoc. conference “Psychology 2.0:  Building 21st Century Psychological Careers” (gee, who do you think came up with that name?). While I did present on Ethcial and Effective Marketing there were a number of other fantastic speakers encouraging us to broaden our practice, utilize technology, and [...]

  Click Here to Register for the "Start Your Innovative Practice" Video Series It's almost mid-November and 2009 is quickly coming to a close. For many of us it's been a tough year. The economy may have hurt our practices or a loved one may have lost a job (or both). We know health care [...]

They physician networking site, www.Sermo.com, just announced they have started a Practice Mangement Exchange for their members, where "Physicians Turn to Social Media to Share Peer-to-Peer Advice and Solve Real-World Business Challenges." Good for them! Do you think we as mental health businesses need to do the same? Curious about Sermo.com? I am.  Here is [...]

I struggle with the concept of "mental health care." Why do we parse out the "mental" part? Or,if we are being even more PC, the "behavioral" (as in, "behavioral health care")? Isn't our mental health just as important as the physical?  Why don't we call visits to our PCP, "physical health care"?  Or visits to [...]