Where Making Money and Making a Difference Come Together

I like my PCP. She is knowledgeable, kind, efficient, trusts that I know my body best. All great qualities in a doctor. But I need to fire her and find someone new. Why? Her support staff and their administrative systems don’t work for me. They make it difficult for me to access timely care and [...]

Yes, I said it, “money.” Let’s just get the elephant out of the room because this is the reason we all want to be more biz savvy on some level, even if we don’t want to blatantly admit it. “Money” is such a loaded term, isn’t it? Many associate it with greed, aggression and uncaring [...]

Official goal setting is so 2005. And resolutions 1990s all over again. The trend in thinking about a new year seems to be words or phrases that sum up a path you want to take. I’ll call these “Wise Words” for 2010. Looking back my wise word for 2009 was: Family I put aside some [...]

I know it is a new idea to develop a specialty niche. It feels uncomfortable and “wrong” if you have the ability to help all sorts of people with a variety of presenting concerns. But trust me, you will have a much more successful practice with people lining up to work with you if you [...]

I just did a quick search on Google’s Keyword Tool. This is a  nifty tool to use when you are considering using Google Adwords to promote your website. You type in a word or phrase and Google tells you how many people are using those words in online searches for information on that topic. In [...]

(For those of you who are of the literal persuasion-no one has physically kicked me. These are people who put me through an intellectual boot camp experience.) I read a lot of blogs. Most of them are about developing small businesses. Some are about health care. One is about child psychology. [As an aside--we need [...]

2009 was a rough year for many in health care.   Like almost all industries we were hard hit by the poor economy. Many people put off non-urgent care.  Health care costs increased for those who are lucky enough to have insurance, and many lost insurance benefits as they lost jobs. Health care reform is [...]

I’m so excited to see so many of you out and about on social networking sites, marketing forums and starting blogs. Well, I know you are there by name, but I don’t actually “see” many of you.  It seems there are a lot of folks on sites like Links for Shrinks, but not enough profile [...]

Does your practice have a specialty niche? If not, don’t worry, most therapists do not specialize and its a darn shame. However, this is one of the biggest fears I hear when I talk to coaching clients about building their practice. The fear sounds like this… “I’ll be bored if I specialize.” “What if I’m [...]

I have this cool, new blog. It has lots of features I know how to use. It has lots of features I don’t know how to use. There are features I want that aren’t installed yet. And I have a vague idea how to track them down and install them. Hazy. It will require some [...]