Where Making Money and Making a Difference Come Together

Let’s start a series!  For the next few days I will post about the first steps to marketing your psychotherapy practice online. Step 1:  Set up a basic blog Why a blog and not a website?  Blogs are more flexible and can function as a website and a place where you post regular articles on [...]

photo by Erica Marshall via Flickr All this talk about social media and I’ve been remiss to invite you to join me in my online social spaces!  My apologies. Here’s what I’d like to do: If you want to connect via Twitter, LinkedIn or Facebook, please leave your contact names, pages, urls, etc in the [...]

Just a quick follow up to my Different Doesn’t Mean Wrong post….. I just realized that if the Pew Foundation is right and 62% of Americans are searching for health care information online…..those of us who are online building websites/blogs and communicating with clients via online technology are, in fact, part of the majority of [...]

photo by Tilton Lane via Flikr I know so many of you are hoping to build thriving, lucrative practices.  You want to help as many people as you can and make a good living.  To help you along the way may I offer a bit of advice? You Can’t Just Sit There As I talk [...]

I just got off the phone with a client who tells me some of  her colleagues are vehemently against her becoming innovative in how she structures her private practice business.  Their reasoning, “It’s not the way we do things.” Hm….if Freud stuck with the established way of doing things, he would have continued working in  [...]

In the US our Congress just passed health care reform.  What will this mean for therapists and other health care professionals? What will change? Not much. From what I understand the benefit of this reform plan is that more people will have access to health insurance, and people can’t be denied care for pre-existing conditions.  [...]

So I’ve conducted a few of my free consultations this week and one theme seems to shine through.  Many of you are stuck on defining an Honest, Unique, Benefit (HUB). Well, to be clear, you’re not stuck in the “I dont’ know what to do” sense.  You’re stuck in the “I’m resistent to the concept” [...]

Did you get a chance to watch my first video on developing your practice HUB?  I hope you did some thinking about it because we are moving on to talk about using your Honest Unique Benefit to create… Multiple Streams of Income! Oh yeah!  I just love making money while I sleep and leveraging my [...]

New videos!  Let’s talk about your specialty (again).  But now, I want to expand the concept of specialty to include your H.U.B. What is tarnation is a HUB?  Watch the video and find out! Caveat: you can tell a non-professional (me) produced and directed this video because it is very “down home” and kind of [...]

photo by DC Cheloveck via Flikr I’m so happy to see so many of my fellow therapists taking the plunge into the online world!  Welcome! However, I see some behaviors that give me pause and would like to offer a short course in online etiquette. Marketing a professional business online is a civilized endeavor and [...]