Can We Change the World One Person at a Time?
I have a confession to make: I don’t like to follow rules. I challenge authority. I love new ideas and ways of doing things. One of my colleagues once called me a “maverick.”
Oh, sure, I wear my seat belt and stop at red lights. I teach my son to have good manners. I vote and behave well in polite company.
But I’m just idealistic and nonconformist enough to believe that if a small group of people come together to develop new ideas on how to do good work and spread the word that we can change the world one person at a time.
How do I know this? I see it every day in my office, out in my community, on my webiste, on twitter, YouTube and itunes. I hope you see it in your world, too. Just one idea, self-discovery, empathic comment or “a-ha” moment can absolutely change someone’s life. Do you see it, too?
Yet, as helping professionals I see us argue and fret, compete for who is “right” and who is not. I think we forget that we do what we do to help other people live better, healthier, more productive lives.
And so I want a space where those of us who are like-minded, collaborative, future facing, and willing to embrace change, innovation and passion to come together and start a movement to change the world one person at a time.
I want to build that group here, and I invite you and all of your friends, family and colleagues to join us. It doesn’t matter if you are mental health professionals, physicians, lawyers, speech pathologists, occupational therapists, health coaches, holistic healers. I just want to build a group of people who help others to live better lives. I ask that we support and respect each other in our individual and collective goals to make the world a better place.
How is this biz savvy?
The more I learn about the business of making a living while helping others, the more I realize that the growth of my business is directly related to innovation, collaboration and telling others about what I do (marketing).
But I’ve come to a realization. I don’t want to have to convince anyone of this. The truth is, some people are open to these ideas and some are not. And, honestly, if you live in 2010 and don’t realize that the world is changing, innovation is the name of the game and working together allows us to be more effective than working in isolation, nothing that I post or offer to you is going to open your mind.
So, no more convincing will happen here. Instead, we will focus on education, talking to those who are innovating, reviewing books on new ideas and concepts, teaching new ways to provide services and tell the world about them. Want to learn how to use Twitter to educate the public and promote your work? We’ll talk about it. Want to develop an information product that your clients can take home to improve their lives? We’ll explore how. Think we need an iphone app to remind people to take care of themselves? Please come on in and we’ll talk about how to make that a reality. Ready to partner up with a colleague and build a group practice, offer workshops together, start a nonprofit? Please discuss it with us!
You do not have to be a proficient innovator or business person to join our community, you just need to be open to learning. This will be a community of learners and teachers.
For me, the old way of doing things, both in treatment and in business are increasingly ineffective. Yes,there will always be a need for traditional approaches, but we need to start adding to our toolbox. The good news is, we have the power and the tools to change and create programs that are just as effective, can reach a wider audience and help more people. And we need to use new tools and technology to tell the world about our good work. Whether you are trying to reach people in your community, or around the world, new ways of doing and communicating are required to make a difference.
Some of this might push you out of your comfort zone and some may feel just plain weird. That is fine and I welcome your questions and curiosity. Lurk, read, puzzle over what we discuss. We only grow by moving beyond what we know to explore wider perspectives. What I do not welcome is judgment, ridicule, or dogmatism. Middle school antics will not be welcome here. Those debates don’t help people. If the vibe of this community doesn’t work for you, I know there are thousands of other groups you can check into that might be a better fit. That is the beauty of the internet and the blogosphere!
Let’s change the world!
We’ve got a lot to talk about! And learn! And explore! I hope you will go on this journey with me (because one of the reason I”m building this group is so *I* can learn new things from cool people).
So tell me, what are YOU doing that is innovative and helpful to your clients? I’d love to learn more, interview you, maybe have you write us a guest post for the blog.
Don’t feel innovative yet, but ready and willing to learn more? What do you want to know? How can we help? Who can I bring here to teach us something new?
How do you tell people about what you do? Do you have a unique way to market? Or do you want to learn more about websites, blogs, social media? Let us know in the comments below and let’s get our innovative, change-the-world-thing going on!
To kick things off, if you haven’t already, I invite you to sign up for my two free programs: The Way of the Biz Savvy Therapist and the Innovative Private Practice Series. These are geared toward those working in mental health, but the concepts will work for any helping professional. (Just ask Leanna Hamill, our helpful lawyer-in-residence.)



Well said. The teaching field is going through many of the same growing pains. I could make a list, but it would be too long for the comment box!
I was reading this, thinking “yes, yes, I fully agree” and there was my name at the end!
I saw a quote recently, probably on Twitter, which said “Don’t focus on the competition, focus on the client.” And a light bulb went off. I think for a while I had been looking at what my competition was doing and worrying about that. But when I turned to look at what the clients were wanting, it wasn’t what the competition was doing. So, I’ve shifted my focus to start designing programs and plans that work for the client, that are what they are asking for (not what we as lawyers think they should buy from us.
The other thing that made a light bulb go off was Seth Godin’s concept of “shipping.” Not just having these good ideas, but getting them out the door. Hitting “publish” on the web page that offers something new to clients and (gasp) tells them how much it costs and what they get. And if it’s not perfect, I can tweak it and adjust it but at least it’s out there.
And by focusing on what clients want (and that’s clients of any helping professional) we don’t have to worry about what the competition is doing, or what the professional organizations are fretting about this week, or what drama is going on at the National Organization of People With Advanced Degrees and Special Skills.
I’ll admit that sometimes when I read your blog I think “well, that would work for therapists, but not lawyers because [insert some inane belief about lawyering].” But really what I should be saying is “wow, that sounds really helpful for therapy clients, I wonder how I could use something like that to help my clients.”
Thanks for continuing to talk about these issues. I hope others join in!
“@leanna: LOL “what drama is going on at the National Organization of People With Advanced Degrees and Special Skills.” So that happens with lawyers, too?
This post is a shift from my focusing exclusively on mental health professionals to helpers of all stripes, which is why you are mentioned. Our conversation a few weeks ago about how therapists and lawyers can collaborate sparked some of this thinking. The fact is, we NEED to work together to give people what they want and need. Working in isolation doesn’t work anymore because we have all the tools we need to easily work together. In the olden days we communicated easily because we all were in the same town, same street, same building. Now we have the capacity to hide in our offices and never emerge into the community or even ask the guy next to us what he is working on. But we can turn those tools around-email, blogs, webistes, ipods, MP3s, online video/audio to communicate with one another and reach more people than ever.
So, the question I want us all to ask is, “How do I use this new idea/technology/concept/connection to help people the in the best way I know how?”
Thanks for joining the conversation!
Daisy, these issues are everywhere in the helping professions. We seem to be the slowest to accept change. Would love to see your list regarding teaching at some point !
Susan, thanks for being a thought leader! I was watching a TEDS video by Seth Godin. He was speaking about his concept of tribes, and that there are tribes of people looking for a leader. That’s what you are building here. I also agree with you that it’s best to see others as collaborators, not competition.
I am on board! After practicing in various areas over the last 12 years, I have just opened my own practice and Soooooooo excited about it. I need to communicate and learn as much as I can. There are things that I would love to implement it is just a matter of doing it! Online therapy is a big interest and FINDING A SPECIALTY!!!
@ Jamie: Congrats on opening your own practice! Join us here in exploring the new, the innovative,the SPECIALTY. We’ll get to all of it!
@Stephen: I’m so inspired by Seth. His new book “Linchpin” is part of the reason I wrote this post. As always, thanks for stopping by!
Count me in! I promise not to behave like a middle schooler. Busy at work now, but I’ll weigh in when there’s some time to think and contribute something helpful!
Susan, I stumbled upon your post at the Third Tribe which led me here to your website. I feel like I’ve found what I’ve been looking for in a blog that is right up my ally. I’ve worked with kids and teens since I was a teen. I’ve learned so much and at the core my belief has always been that changing lives one person at a time is the essence of my profession, and my personality. I look forward to learning and networking on your site.
Warmly,
Mendy