Where Making Money and Making a Difference Come Together

This is the second post in my private practice  “niche” series. Yesterday, I explored the pros and cons of having more than one niche. But I can tell that many therapists are wary of developing one practice focus. All the angst I see and hear among therapists regarding specialty niche has a few themes. Many [...]

This question comes from Jessica Higgins who, like most of us, is good at many things and wants to help people in many ways. The concept of two niches is a good one to consider.  I have two businesses, so who am I to say psychotherapists can’t focus on more than one thing at a [...]

Yesterday, Naomi Dunford of IttyBiz.com, posted a lovely blurb about the necessity of developing a niche for your business. She even said the smaller the niche the better. Her post makes me feel good. I’m not the only oddball promoting specialty niche as the key to a successful business. But that is the key….a business [...]

Ask yourself this question: What is the purpose of your mental health private practice? Maybe the following questions will help you to focus. Why are you doing the work you do? After all the stress involved in applying, attending, achieving, serving and surviving graduate school we often forget why we got into this profession in [...]

Here is a 10 minute video I put together on hot trends in mental health. The times are changing and people need your expertise. Take a look. Am I on track? Do you have other ideas of what our profession will look like in the very near future? Was this video helpful? If you are [...]

My readers are the best!  I know  you want to give me the benefit of the doubt that a practice specialty is the best way to build a successful practice, but you are letting me know loud and clear that you are unsure and anxious by the idea of developing a specialty. I hear you!  [...]

Thanks to this lovely post by my friend, Philippa Kenneally of the EntrepreneurialMD, I’m going to wax eloquent (semi-coherently) about how our emotions guide our business success.  This comes at a time when we are all talking about specialty practices and the fear, anxiety and trepidation that arise when we think that we must specialize. [...]

Let’s stick to our theme of specialization that was started last week. Interestingly, this topic sparked a phone call between myself and Attorney Leanna Hamill.  She specializes in estate planning and elder law and is looking to coordinate with therapists who specialize in working with the elderly and their families. Do you know anyone who [...]

I know I’m always nagging at you to choose a practice specialty. Now I should probably give you a few tips on HOW to do that. Wouldn’t that be helpful? Let’s start here:  Who is your ideal client? But, before I start discussing your  ideal clients, I need to remind you I’m big on building [...]