Where Making Money and Making a Difference Come Together

You know I love marketing and I sing the praises of how marketing will bring your clients! and money! and free time you never knew you had! All true. There also seem to be about 100 other people out there also telling you how to market your practice. I know some of these folks personally [...]

Developing a thriving private practice isn’t easy.  There’s lots of competition, many people don’t understand what therapists do, and insurance companies make it very difficult to make a decent income. But I figured out a way to make it work, rise above my competition, explain what I do and why it’s valuable AND attract clients [...]

You ask good questions!  So I took 20 minutes to answer some for you. There is a lot of debate out there about therapists using social media. Of course, you know I am a huge fan of social media and this Q&A audio will give you insight into how I use it ethically and effectively.  [...]

Today’s Market Your Private Practice video is all about creating a marketing, or “opt-in” list. Take a look to see why a marketing list is important and how to begin growing one for your practice.  Marketing to my list made me an additional $12,000 last year (on top of my paid clinical hours AND I [...]

Sigmund Freud, the father of psychoanalysis and psychotherapy,  was a master marketer. Think about it.  Back in the early 1900′s, Freud starts talking to people about their hidden desires, psychosexual devel0pment, personality structures and the id, ego and superego. What did people think of him?  Can you imagine the reactions he got from people?  His [...]

Do yourself a big favor…when you set up your web site and blog, have an objective friend look at it.  This person should not be a therapist of any kind. Ask your friend the following: “Please look at this quickly and tell me the first word that comes to mind”. It’s been said that people [...]

If you’ve been reading this blog for any length of time, you should now have a blog of your very own. (If you don’t, take an hour and get one set up.) But now you’re wondering, “What do I do with this blog? What do I say? Why would anyone read this? How will it [...]

You  know I think marketing your practice and your skills is extremely important.  But it’s not just because marketing psychotherapy helps you make more money.  Marketing is important because people need your  help. If you don’t market, people have less of a chance to find you.  You could be literally the best damn therapist in [...]

Let’s start a series!  For the next few days I will post about the first steps to marketing your psychotherapy practice online. Step 1:  Set up a basic blog Why a blog and not a website?  Blogs are more flexible and can function as a website and a place where you post regular articles on [...]

I am living a bad dream of marketing overwhelm and confusion.  Maybe you are, too?  It seems there is a great deal of advice, experts and people ready to tell me the “right” way to market (for a price, of course). Dan Kennedy tells me I need to know what my prospects want and offer [...]