Where Making Money and Making a Difference Come Together

I am living a bad dream of marketing overwhelm and confusion.  Maybe you are, too?  It seems there is a great deal of advice, experts and people ready to tell me the “right” way to market (for a price, of course).
Dan Kennedy tells me I need to know what my prospects want and offer those [...]

Helping professionals have a conundrum when it comes to marketing.  We need to see clients to get paid, but we need to find time to market to bring in those clients.
Sure, when we get started in practice and have only a few clients, we have the time to market and lo and behold, clients show [...]

I am in the middle of reading Seth Godin’s Linchpin and it is rocking my world.  [As an aside I will be talking about the book and how to apply it to small businesses in my new Small Business Book Club. You may want to check it out. It's free.]
Linchpin is the “it” book now [...]

Do you worry about annoying people when you market or promote your services? Worse, do you feel you will be seen as “salesy” or sleazy if you promote yourself too much or too often?
These are important considerations when you are selling a service that helps others.  No one wants to work with the “used care [...]

I like my PCP. She is knowledgeable, kind, efficient, trusts that I know my body best. All great qualities in a doctor.
But I need to fire her and find someone new. Why? Her support staff and their administrative systems don’t work for me. They make it difficult for me to access timely care and I [...]

I just did a quick search on Google’s Keyword Tool. This is a  nifty tool to use when you are considering using Google Adwords to promote your website. You type in a word or phrase and Google tells you how many people are using those words in online searches for information on that topic.
In my [...]

I’m so excited to see so many of you out and about on social networking sites, marketing forums and starting blogs.
Well, I know you are there by name, but I don’t actually “see” many of you.  It seems there are a lot of folks on sites like Links for Shrinks, but not enough profile pictures!
If [...]

Many people live with pain. Emotional, physical, spiritual pain.  Their lives aren’t tragic, but they know they could feel  and function much better than they are now.
When people are feeling overwhelmed, depressed and anxious they have choices in their treatment and coping strategies. But any change has a cost involved. Some of the cost is [...]

Are you looking for an innovative, inexpensive and quick way to grow your practice?
This week I had a great call with Melanie over at YourTango.com. We talked for over an hour about how to help mental health professionals become more biz savvy.
YourTango is a web site dedicated to supporting people looking for support in [...]

Joseph (who I don’t know personally) was kind enough to stop by my Child Development Partners blog and ask me this question: “Isn’t using testimonials from clients unethical?”  I have a few testimonials on my website from a few parents of my clients.
But he asks a good question.
This is my understanding from the APA Ethics [...]