Where Making Money and Making a Difference Come Together

I know I’m always nagging at you to choose a practice specialty. Now I should probably give you a few tips on HOW to do that. Wouldn’t that be helpful?
Let’s start here:  Who is your ideal client?
But, before I start discussing your  ideal clients, I need to remind you I’m big on building innovative [...]

I just did a quick search on Google’s Keyword Tool. This is a  nifty tool to use when you are considering using Google Adwords to promote your website. You type in a word or phrase and Google tells you how many people are using those words in online searches for information on that topic.
In my [...]

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I want to make something perfectly clear. Starting, growing, marketing, and making money as a small business person is not hard, complicated, or rocket science. In fact, the fundamentals are easy:
1. Do good work that is effective and helpful.
2. Identify what you are marketing (specific service for a specific person [...]

They physician networking site, www.Sermo.com, just announced they have started a Practice Mangement Exchange for their members, where "Physicians Turn to Social Media to Share Peer-to-Peer Advice and Solve Real-World Business Challenges."
Good for them! Do you think we as mental health businesses need to do the same?
Curious about Sermo.com? I am.  Here is some of [...]

I've been asked a few times about what to name a private practice.  I hope this video helps a bit. It isn't complicated, but you need to keep a few legal things in mind. I am not a lawyer, so for the real scoop, please seek qualified legal counsel.
Let me know your thoughts in the [...]

If you're reading this blog, you most likely help people for a living.  And you probably get very little recognition for your good, maybe lifesaving, work.
As someone who helps for a living, you may often feel tired, overwhelmed, confused about what you hear, see and experience during the daily requirements of your work.
Many of the people [...]

Many of you are interested in how to start receiving private practice referrals from physicians.  A great professional relationship with a few well-established physicains can fill your practice quickly.  Here are X steps to initiate physician referrals:
1.  Do evidence-based interventions for problems doctors requently see in their offices.  You do not need to do manualized [...]

Lot of people visit my blog from Google searches like these:
“Private Practice Start Up”
“How to Start a Private Practice”
“Mental Health Private Practice Business”
I’m glad to see so many of you with a desire to get started on your private practice journey. Here are 10 things you should know as you consider building your own practice.
1.   [...]

I just got a very nice email from Paul Evans of Nicheology.com.  He called is “Simple Saturday,” and I really like that idea so I am going to “borrow” it from him. I’m hope he doesn’t mind J.
Simple Saturday
Business starting and building can be complicated and overwhelming.  Any honest coach or marketing expert will tell [...]

This post is a follow up to a conversation on a psychologist list serve.
We were discussing the complicated mess of getting credentialed and accepting onto insurance panels. The hoops we must jump through, the time invested in phone calls, letters, paperwork.  I find this process biz-stupid, ridiculous and insulting. I'm a professional, good at [...]