An Introvert’s Guide to Marketing
Many therapists and helping professionals are introverts. We do best in small groups of people, prefer one-on-one interactions to big, noisy groups, and we enjoy quiet. Even those of us who are social, probably need some quiet time to recharge our batteries and refresh ourselves.
Introverted traits are part of what make us good therapists. [...]
Book Review: Linchpin
See the video for my quick review of Seth Godin’s new book : Linchpin: Are You Indispensable? (affiliate link).
I highly recommend it…thought provoking and challenging (in the nicest possible way).
New Business Models for Therapists
We need new business models, new strategies to make a profit! NOW!
Do I have your attention? Good because we need to talk…..
I’m noticing a trend both here and on David Diana’s blog: Whenever I post a nice, safe article with helpful tips I get lots of traffic and comments. But when I post a [...]
What to Do When You’re Scared Sh**less About Building Your Business
Fear is underrated. All the great business gurus tell us to blast through fear. Sure, we need to figure out how to manage it and keep going, but sometimes you’re just scared sh**less and you get stopped in your tracks. And I think that is perfectly OK. When I started my private practice I was [...]
Read more »6 Smart Ways to Maintain Boundaries in Your Marketing
As a helping professional you have an ethics code to follow and have been taught the importance of healthy boundaries between you and your clients. It’s always important to put your client’s needs first, not ramble on about yourself or share intimate details of your daily life. Sharing personal information can interfere with good treatment, [...]
Read more »The Power of The Ask
I’m learning an important business lesson in 2010: The power of The Ask.
The Ask is simply this: when you have a problem or question about your business, the best course of action is to find someone who knows more than you on the topic and ASK QUESTIONS.
I’ve asked questions of some well-known, busy, successful business [...]
What’s it worth to prevent one suicide?
What’s it worth to prevent one suicide? What’s it worth to eliminate the deamons of PTSD flashbacks?
For the individual, is it worth the cost of an ipod? A year’s worth of cable access? A laptop? A smartphone?
For a family is it worth a trip to DisneyWorld? A Christmas with 10 presents for every child? A [...]
5 Ways Blogging is Good for Your Practice
Blogging is good for your practice. How do I know? My private practice blog brings in clients from my community and around the United States. If you are unsure what a practice blog looks like, you can see mine here, attorney Leanna Hamill’s here, and physician, Kevin Pho’s here. Blogs work for any practice.
The [...]
Marketing Nirvana!
I have found marketing nirvana! It is made up of a group of super smart marketers who are teaching people about a very cool, friendly, accessible, honest way to market services and products. These wonderful folks are Sonia Simone, Brain Clark, Chris Brogan and Darren Rowse.
This week they opened up their marketing membership site, Third [...]
Can We Change the World One Person at a Time?
I have a confession to make: I don’t like to follow rules. I challenge authority. I love new ideas and ways of doing things. One of my colleagues once called me a “maverick.”
Oh, sure, I wear my seat belt and stop at red lights. I teach my son to have good manners. I vote and [...]


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