• Innovations,  Uncategorized

    The John Mayer Approach to Health Care Reform

    I heard this song by John Mayer today: Waiting on the World to Change. Take a minute to watch the video. It’s just the words because John kind of mumbles and the words are the point here 🙂 . Health care professionals are waiting for the world to change. We know reform is coming. We know the way we work with patients and clients will be vastly different in 5 years than it is now. But, we just sit and wait for the change. We accept that change has to come from the top down. We wait for someone else to tell us what to do, how we’ll get paid.…

  • Health Care Social Media

    A Simple Social Media Plan for Healthcare Professionals

    If you listen to the discussions in health care circles about social media, you get the idea that social media is complicated, time consuming and a liability nightmare. Nah It’s not that hard and can actually be quite simple if you consider your options carefully and logically. Let’s look at a simple social media plan any health care professional can use. If you’re even considering using social media to market or connect with current and potential clients, you have a website. But do you have a blog? A blog is the foundation of any social media plan. Your website and blog are your online “home base.” Without a blog, there…

  • Health Care Social Media,  Innovations

    5 Ways Social Media Will Change Mental Health Care

    Social media is changing how we communicate and how we define “relationship.” I was speaking to someone last week who said to me, “Social media isn’t coming it’s HERE!” He’s right. And while many voices in our professional communities are wary about social media, I see positive opportunities at every turn. Here are just 5 ways social media will change mental health care: Professionals will collaborate more. We know our current model of mental health care is fractured and takes place in isolated pockets. Primary care doctors often see signs of mental health issues first. Some decide to prescribe medication, some refer to a psychiatrist, others recommend therapy. But darned…

  • Health Care Social Media

    Getting Started Online: Social Media

    I know I promised to write about products and programs today, but then someone asked me about social media marketing, so let’s go there, shall we? Social media marketing makes sense for health care providers who want to build a local practice and provide distance services and downloadable products. (So that’s everyone…) Let’s break down how to do social media marketing ethically and effectively. Ethics first: I have a firm belief that with over 80% of consumers searching online for health care information, providers have an ethical obligation to be there. Access to social media is easy, free and simple. If your patients and clients are looking for accurate health…

  • Health Care Social Media

    Online Etiquette for Health Care Professionals: 7 Mistakes You Can’t Afford to Make

    Now you’re online. You have a website and blog, you’re on Twitter and Facebook. You’re reading other blogs, commenting on people’s posts. You are feeling groovy and very 21st Century. Awesome! But are you following the rules? [Quick aside: I’m not talking about ethics in this post, I’m talking about professional etiquette. So this isn’t about networking with clients or patients. It’s about how you relate online to colleagues and other professionals.] I know, I know, social media can look like the wild west, where anything goes but the truth is there is an unwritten code of etiquette and if you violate the code, you look at best naive and…

  • Health Care Social Media,  Innovations

    Deliberately Uninformed about E-H

    Seth Godin got me thinking. Too many health care professionals are deliberately uninformed about online health and social media. This bothers me greatly. Seth has a rant today that struck a nerve with me. You can read it here: Deliberately uninformed, relentlessly so [a rant] Here are a few excerpts that got my attention: It’s clearly a deliberate act–in our infoculture, it takes work not to expose yourself to interesting ideas, facts, news and points of view…. More people than ever go to work to use their minds, not just their hands. And more people than ever have a platform to share their point of view. I think that raises…

  • Business Planning

    How to Choose a Practice Specialty

    I know I’m always nagging at you to choose a practice specialty. Now I should probably give you a few tips on HOW to do that. Wouldn’t that be helpful? Let’s start here: Who is your ideal client? But, before I start discussing your ideal clients, I need to remind you I’m big on building innovative practices. Innovative as in “new,” “creative,” “not already done.” What is done now are generalist, pseudo-specialty practices. These are businesses that serve everyone, or say they specialize in working with adults, children, or couples. In my mind, these are not specialties, they are categories and do nothing innovative or exciting. So, let’s talk about…

  • Book reviews

    Why It’s So Much Easier to Get Client Referrals if You Specialize: A Real Life Example

    Let’s stick to our theme of specialization that was started last week. Interestingly, this topic sparked a phone call between myself and Attorney Leanna Hamill. She specializes in estate planning and elder law and is looking to coordinate with therapists who specialize in working with the elderly and their families. Do you know anyone who owns this specialty? And I don’t mean someone that sees elderly people once in awhile, or could work with someone who is caring for a parent with dementia. Leanna wants to work with those who specialize. In her words: “I get so discouraged when I look to refer a client or family for therapy and…

  • Business Planning

    How Your Emotions Guide Your Business Success

    Thanks to this lovely post by my friend, Philippa Kenneally of the EntrepreneurialMD, I’m going to wax eloquent (semi-coherently) about how our emotions guide our business success. This comes at a time when we are all talking about specialty practices and the fear, anxiety and trepidation that arise when we think that we must specialize. (And you still do, I’m not letting you off the hook here!) If you don’t know by now, you should be aware I work from a cognitive-behavioral model when I engage in therapeutic work with clients. Overall, I’m a rather cognitive person by nature, meaning my thoughts guide my actions more than my feelings. (Please…

  • Business Planning

    Want A Step-by-Step Guide to Your Powerful, Profitable Practice?

    My readers are the best! I know you want to give me the benefit of the doubt that a practice specialty is the best way to build a successful practice, but you are letting me know loud and clear that you are unsure and anxious by the idea of developing a specialty. I hear you! It’s a new concept, you need to pay the bills and you’re worried about sending business away. But I know many of you get that developing a specialty practice make sense, you just aren’t sure how to get from where you are now (maybe a safe, not-super-profitable generalist practice) to where you want to be…