• Business Planning

    Hot Trends in Mental Health Private Practice

    Here is a 10 minute video I put together on hot trends in mental health. The times are changing and people need your expertise. Take a look. Am I on track? Do you have other ideas of what our profession will look like in the very near future? Was this video helpful? If you are interested in learning more about building an innovative private practice, feel free to sign up for my free Innovative Private Practice Video Series.

  • Business Planning

    What is the Purpose of Your Practice?

    Ask yourself this question: What is the purpose of your mental health private practice? Maybe the following questions will help you to focus. Why are you doing the work you do? After all the stress involved in applying, attending, achieving, serving and surviving graduate school we often forget why we got into this profession in the first place. Get back to your roots. Why do you want to be a psychotherapist? What drives you to do the work you do? What problems are you solving? Do you know what problems you help people solve? Are your clients clear on why they work with you? Are they confused? Are you confused?…

  • Business Planning

    Every BUSINESS has a Niche

    Yesterday, Naomi Dunford of IttyBiz.com, posted a lovely blurb about the necessity of developing a niche for your business. She even said the smaller the niche the better. Her post makes me feel good. I’m not the only oddball promoting specialty niche as the key to a successful business. But that is the key….a business has a niche, a hobby is something you do because you like it and making money doing it is a nice bonus. Lots of therapists fall into the “hobby” category. They want to do what THEY want and get frustrated that people don’t want to pay them for it. The thing is, clients will pay…

  • Business Planning

    “What are your thoughts about having two niches?”

    This question comes from Jessica Higgins who, like most of us, is good at many things and wants to help people in many ways. The concept of two niches is a good one to consider. I have two businesses, so who am I to say psychotherapists can’t focus on more than one thing at a time? (However, keep in mind, my businesses are substantially separate and exist independent of one another. My practice has one specialty niche.) To consider multiple niches, we need to turn the lens a bit, put on our “business” hat and put ourselves in our potential clients’ position. Remember, successful businesses meet a need. People pay…

  • Business Planning

    Business Mindset and Your Practice Niche

    This is the second post in my private practice “niche” series. Yesterday, I explored the pros and cons of having more than one niche. But I can tell that many therapists are wary of developing one practice focus. All the angst I see and hear among therapists regarding specialty niche has a few themes. Many of us have been trained as generalists and the shift to specialist requires a lot of reframing. It’s effortful and I appreciate those of you who are working hard to make that shift. Some of us are fearful of being “stuck” in a specialty and had the impression that therapists see lots of different people…

  • Book reviews

    BizSavvy Book Review: Think and Grow Rich

    Here is the first of my promised book reviews. This is an “oldie but goodie” for those who consider themselves entrepreneurs and business people (and if you want to own a thriving practice, you are both). Initially written in the 1930s, Think And Grow Rich has many concepts that are still relevant. Here’s the review…if you’ve already read it, what do you think of it?